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Startup shortlist

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Live TrustMRR detail for each pick — asking price, multiple, margin, growth, traffic, domain rating, stack, and channels.

For saleBR

Pluma

Fintech

Asking

$36,000

Multiple

3.0x

Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.

Deal economics

Price, multiple, recurring revenue, and margin — acquisition first.

Asking price

$36,000

Revenue multiple

Lower is usually a better deal

3.0x

30-day revenue

$1,002.73

MRR

$1,350.71

Profit margin

—

Est. monthly profit

30d revenue × margin

—

Traction

Growth, customers, and TrustMRR standing.

30d revenue growth

-13.5%

30d MRR growth

+2.2%

All-time revenue

$14,455.01

Active subscriptions

211

Customers

0

TrustMRR rank

By all-time revenue

#1634

Audience & SEO

Traffic quality and discoverability when the data is connected.

Visitors (30d)

—

Search impressions (30d)

—

Revenue / visitor

—

Domain rating

—

X followers

—

Acquisition paybackEstimate
Pluma

Prefills from listing · tweak freely

Est. payback

5.6 yr

Mo. profit
$540.28
Profit mult.
5.6x

Disclaimer: Payback here is an educational estimate and not investment advice. Verify figures on the listing before you buy.

Product & ops

How it runs day to day — stack, channels, and positioning.

Pluma

Payment
Stripe
MoR
—
Age
1.2 yr
Founded
2025-08-21
Pricing
Basic: R$ 14,16/month, Plus: R$ 24,16/month, Pro: R$ 63,05/month
Business
—

Tech stack

NextjsReactTypescriptSupabasePostgresqlStripeVercelTailwindcss

Marketing

No channels listed