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Startup shortlist

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Live TrustMRR detail for each pick — asking price, multiple, margin, growth, traffic, domain rating, stack, and channels.

For saleNL

defog: Beat Brain Fog

Health & Fitness

Asking

$1,200

Multiple

1.7x

Defog is an iOS app that helps people with persistent brain fog figure out what's behind it. Users do a quick daily check-in (sleep, meals, caffeine, stress, screen time, exercise, hydration, supplements), the app detects patterns, suggests small experiments, and delivers a Weekly and Monthly Insight Report. Native SwiftUI, RevenueCat subscriptions (yearly with 7-day trial, quarterly, monthly), hard paywall, custom brand identity.

Deal economics

Price, multiple, recurring revenue, and margin — acquisition first.

Asking price

$1,200

Revenue multiple

Lower is usually a better deal

1.7x

30-day revenue

$59.97

MRR

$89.96

Profit margin

—

Est. monthly profit

30d revenue × margin

—

Traction

Growth, customers, and TrustMRR standing.

30d revenue growth

-56.4%

30d MRR growth

-7.9%

All-time revenue

$316.73

Active subscriptions

8

Customers

0

TrustMRR rank

By all-time revenue

#4991

Audience & SEO

Traffic quality and discoverability when the data is connected.

Visitors (30d)

—

Search impressions (30d)

—

Revenue / visitor

—

Domain rating

—

X followers

—

Acquisition paybackEstimate
defog: Beat Brain Fog

Prefills from listing · tweak freely

Est. payback

2.8 yr

Mo. profit
$35.98
Profit mult.
2.8x

Disclaimer: Payback here is an educational estimate and not investment advice. Verify figures on the listing before you buy.

Product & ops

How it runs day to day — stack, channels, and positioning.

defog: Beat Brain Fog

Payment
Revenuecat
MoR
—
Age
4 mo
Founded
2026-07-01
Pricing
Free · Hard-Paywall, Defog Premium Monthly $14.99, Quarterly $29.99, Annual $59.99
Business
—

Tech stack

SwiftSwiftuiRevenuecatSupabaseOpenai

Marketing

No channels listed